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icono academy x L’Oréal Professionnel: COLOR SHIFT
With COLOR SHIFT, the icono academy Berlin and L’Oréal Professionnel present their first joint creative collection. Six modern hair looks combine innovative coloring with precise cutting techniques, high-gloss hyaluronic glossings, and contemporary editorial aesthetics.
The project stands for creative excellence, professional hairdressing training, and the close collaboration of two strong partners. Developed under the creative direction of André Lemke and Pascal Kauert, COLOR SHIFT demonstrates how modern hair color, innovation, and artisanal perfection set new standards in the hairdressing craft.
The collection underscores the icono academy's commitment to advancing hairdressers with practical education, creative inspiration, and future-oriented coloring techniques.
