icono Collection 2010 Trends Hairfashion

Hair
icono creative team

make up
Franziska Dominick

Styling
Kilian Kerner

Photo
David Ulrich

Pure|Lux

Collection 2010

Pure lux by Icono.

Special drop shapes point out the gently curved contours of open faces. The focus is on the personality, the look gives it the aura and puts it in the spotlight. Instead of wild overdrawings, Pure Lux makes its mark. Easy to handle and easy to convince.

Wet look, bowl bobs, apparent opposites professionally united.

Icono is an attitude and an attitude is a look.
Pure lux by Icono - it is a mans world, it is a girls world, it is a ladys world - it is what you want it to be.

Pure|Lux

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