Reality Fusion, the new icono collection this year deals with the social Megatrends the Digitization and Individuality. Both megatrends merge in the trend of Reality Fusion.
We are always "on", always connected by the latest technologies, pushing ourselves to be faster and more efficient.
The longing for true experiences and sensual, haptic experiences is increasing more and more. We want to feel ourselves and produce real, visible results.
The longing for a return to deceleration and serenity in contrast to our hyper-technological environment is constantly growing.
Reality Fusion stands for the fusion of these contrasts.
Reality Fusion is a collection that plays with contrasts and creatively sets the scene.
All looks stand for self-confident sensuality and are brought to life expressively through cut and colour concept.
Reality Fusion is developed in two orientations.
Academy Look | We train the colour and cutting techniques in the icono collection seminar.
This look is all about inspiration first and foremost, with the feasibility lying in the details of each look and the creativity of each hairdresser.
Salon Look | We train the colour and cutting techniques in icono advanced basic elements cut & colour
All techniques were created with a focus on feasibility.
Reality Fusion, the newest icono collection is all about the social mega trend of digitization and individuality.
Both mega trends merge in the trend of Reality Fusion.
We are constantly "on", always wired by newest technology, we keep pushing ourselves to be ever faster and more efficient.
The longing for real involvement and sensuous, haptic experience is getting stronger. We want to feel ourselves and create real, visual results.
The longing for deceleration and calmness as antipodes of our hyper technological environment is growing. Reality Fusion stands for a melting of these extremes.
Reality Fusion is a collection that plays with contrasts and creatively puts them in the spotlight. All looks symbolize self confident sensuousness with their passionately designed cuts and color concepts.
Reality Fusion has been created with two foci:
- Academy Look
This line places the focus on inspiration. These haircuts are made to trigger hairdresser's creativity. Even just elements of the academy look can be used to develop own haircuts.
- Salon Look
The focus of the salon look is on implementation.